Prada is a luxury fashion brand founded in Milan, Italy in 1913 by Mario Prada. Initially, the company sold leather goods such as bags and luggage. However, it wasn't until the 1970s, when Mario's granddaughter, Miuccia Prada, took over the company, that it became the internationally renowned fashion house it is today. Miuccia Prada expanded the brand's offerings to include women's clothing, and later, men's clothing and accessories.

Prada's designs are known for their minimalist, yet avant-garde aesthetic, and the brand is often associated with high-end fashion and luxury. In addition to their fashion collections, Prada has also collaborated with architects and artists on various projects, including the design of their flagship stores.

Today, Prada is a global fashion brand with stores in major cities around the world. The company has also expanded into other luxury markets, such as fragrances and eyewear. Despite its growth and success, Prada remains a family-owned business, with Miuccia Prada and her husband, Patrizio Bertelli, serving as the company's co-CEOs.
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